Illuminated Restuarant Signs- Lee Roy Selmons

Custom Restaurant Signage

Lee Roy Selmon’s restaurants, with locations in South Tampa, New Tampa, St. Petersburg, Bradenton, Sarasota, Ft. Myers, and Palm Harbor, adopted a new branding strategy in June of 2011. Creative Sign Designs provided a complete interior and exterior design-build sign package to implement the new look at the Palm Harbor location.

We partnered with Lee Roy Selmon’s ownership and design firm to customize the project specifications. The original design and exterior sign package included two sets of reverse (halo) and face-illuminated channel letter sets mounted to the existing building façade and Lee Roy's logo (his number, “63” with a flame) inserted into a formed channel letter of halo, LED-illumination and vinyl graphics. After being awarded the project, we suggested four new ideas: day-and-night faces for the channel letters, enlarging the flame logo to increase impact, removing the logo’s vinyl graphics to enhance visibility, and replacing the vinyl lettering with flat-cut aluminum signs to improve durability and resistance to exterior weather elements.

After a tour of our 44,000 sq-ft facility, Lee Roy Selmon’s design firm, Form Design Studio, Inc., invited us to partner with the project’s remaining sign portions. Our talented team fabricated and installed ADA compliant interior sign solutions, exterior banner and window graphics, commercial awnings, custom “Reserved” parking signs for Sacks To Go drive-up service, and a custom “Hours” sign with a floating Lee Roy Selmon’s logo for added visual appeal.

Project Details

Project:: Lee Roy Selmons
Market:: Restaurants & Retail
Location:: Palm Harbor, FL
Sign Types:: Face & halo illuminated exterior channel letter sets; custom formed & hand fabricated exterior channel logo w/ reverse illuminated LEDs; printed graphics including banners & door vinyl; custom exterior hours sign, exterior flat-cut & individually painted aluminum signs for letters; digital acrylic printing existing pylon panel rebranding; custom Sacks To Go parking signage; commercial awnings

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