Wayfinding is a comprehensive process developed to familiarize people in a physical space and provide directional assistance to get from point A to point B. Messages presented on wayfinding signage minimize a visitor’s natural confusion when navigating a new and unfamiliar facility.

A central component of wayfinding design is signage. Wayfinding design and signage systems work together to create a comfortable environment for visitors. Clear and legible messages must be in the right location and visible to all – regardless of language or physical ability.

Keeping up-to-date with the Americans with Disabilities Act Accessibility Guidelines (ADAAG) and local accessibility regulations is vital to crafting successful and compliant wayfinding signage design systems. The Creative team of experienced wayfinding consultants follow any changes and provide ADAAG-related training to continually educate all clients.

Creative’s wayfinding consultants strive to effectively communicate clients’ individual needs, assure a comprehensive and cost-effective wayfinding signage solution, and successfully determine the ideal solution for each environment.

The team of account executives, award-winning designers and project managers are experts in wayfinding signage design and help clients across the country create effective interior and exterior sign programs.

Creative’s comprehensive site visits include:

  • Site Survey
  • Client Interviews
  • Budget Analysis
  • Distance Visibility Analysis
  • Traffic Analysis – pedestrian and vehicular


The result of a wayfinding signage design includes:

  • Detailed Messsage Schedule
  • Sign Type Hierarchy
  • Terminology Consistency Review
  • OSHA, ADA & Fire Compliance Review
  • Permitting & Code Analysis
  • Sign Location Plan
  • Sign Size, Style & Color Review
  • Sign Installation & Maintenance Plan
Wayfinding typical sign type

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