A creative, branded, compelling sign can set your business apart from its competition while helping you establish your brand identity. But here’s an oft-overlooked secret to kick-off our myth-busting list: sign companies don’t have the design expertise needed for great signage. With the right signage partner, you can get both – for the price of one. A strategic signage partner can help you explore all branding and display factors to make sure that you select the right products for their intended applications while securing a return on investment aligned with your business objectives.
So here, we’ve listed five common myths about branding and signage and debunked each so you can make the best, most informed decision for your business.