Creative Sign Designs, having won numerous awards in design, is always looking for modern and cutting-edge projects. Aloft Hotel, a Starwood Hotels & Resort brand, is just that. Best known for its modern architecture and contemporary style, Creative worked diligently to provide signage to match and make its introduction to South Beach Miami one that could not be missed.
Client : Aloft
Location : Miami Beach, FL
Industry : Hospitality
Signage Solution : Full Interior and Exterior Sign Package
Aloft Hotel, a Starwood Hotels & Resort brand, opened its doors to Miami Beach in the spring of 2015. The team at JMH Development has brought 235 new guestrooms, an expansive pool deck aptly named Splash and a chic restaurant all within steps from the sights and sand of South Beach. JMH’s project managers, Gardiner & Theobald, selected Creative Sign Designs to brand the new development with a full exterior and interior sign program.
With Creative’s on-site programming services, the team ensured that all brand standards, code requirements and sign locations/messages were flawlessly executed. The products and designs within Aloft Hotels follow Starwood’s standards, are ADA compliant, and use environmentally-friendly materials and manufacturing processes. Signs included in this sign package are included but not limited to, guestroom placards, wayfinding signage, illuminated signs at top of the hotel and a custom-fabricated entry sign at porte-cochere
As modern as the design for the new hotel was, it was housed in a historic building. The landmark status limited the amount of changes and alterations that could be requiring all involved to take special attention in renovations. So special, that Creative’s team was able to duplicate the property’s original sign designed from the 1950’s.
Creative is proud to continue working the Aloft Hotel family as the brand expands into city-centric locations by delivering projects on time and under budget.