It’s not uncommon to ignore different wayfinding elements until you need them. If you have even been lost on a college campus or couldn’t find a section in a stadium, then you experienced poor wayfinding. As a business owner, your main goal is to guide customers around your location without creating confusing or frustrating experiences. This is often easier said than done.
Learn how you can use wayfinding to differentiate your business – whether you are helping your brand stand out or bringing in customers with a positive navigational experience.