While signage is not often associated with corporate culture, the fact is that humans are inherently visual. And few things can communicate a message, feeling or identity than creating a corporate aesthetic that offers a physical, visual manifestation of something far more intangible – a feeling.
And that’s the goal of corporate culture. Inextricably linked to a company’s vision and mission, corporate culture is the only environment that you can feel. It’s the feeling in the pit in your stomach when you dread going to work or the excitement you feel when you’re actually excited to go to work.