The second a developer or brand signs a lease and gets approval to break ground, they are already thinking of ways to market to customers. The more popular a business is, the sooner the business owners can earn back their initial investment costs and start making a profit. In a perfect situation, customers will be lining up outside as soon as a business opens. However, marketing in the early stages of building a business isn’t always easy. There is no real product for your customers to buy. Before you open, you are just trying to get people excited about what is going up while making it easy for them to remember your name. This is where crane letters come in.