We are honored to be recognized in the 2022 Sign Contest – winning both second and third place in the Best Outside Design/Shop Fabrication, Illuminated category.
Environmental branding (commonly known as EGD) communicates the story of an environment to customers. It alerts customers to the quality of your services and the values of your employees. Use a children’s hospital as an example. For kids, visiting the doctor can be scary. However, environmental branding incorporates bright colors, clear signs, and engaging graphics to let kids know they are in a safe place.
What does it take for your business to stand out? Do you need a large sign that can be seen across town? Do you need leading lights that catch the eyes of passing drivers? While these factors can help, there are also foundational requirements that can win customers over when they engage with your business.
Wayfinding is an oft-overlooked part of signage, but it’s one of the most important elements. When done well, it can bring in new customers and make them feel relaxed in your business. When done exceptionally well, wayfinding immerses customers into your brand and enhances their overall experience.
What information does your signage convey? At first, this seems like an easy question. It shares your brand name and potentially highlights what you sell. However, your signage does so much more than that. It gives customers an idea of what your brand stands for and who you are trying to attract. Your signage provides context clues for what kind of experience your customers can expect. When you think of the big picture implications of your signage, you can start to realize how important it is to invest in good design.
It’s possible to tell your brand story through even the most basic signage additions to your business. You can convey authenticity and stand out with a unique identity. You can be memorable. Here’s how to tell your story with brand signage.
Environmental graphic design proves that signage is more than just a directional arrow in the parking garage or a welcome to customers who are visiting your place of business. EGD encompasses everything about your company, employees, and values. Here are five ways to incorporate EGD into your signage.
The best hospital wayfinding can guide patients to exactly where they need to go, but some people still prefer to ask for directions. It’s not uncommon for visitors to a facility to immediately seek out an employee for help. Unfortunately, these conversations can bog down staff members (like doctors and nurses) who need to meet with patients. To solve this problem, provide clear signage to help visitors find your help desk or reception area where they can meet with someone who is hired to guide visitors.
Rebranding has the ability to make something old seem new again. With the right branding techniques, you make your multifamily community stand out in your town or city. You can attract different renters and create value-add experiences for existing tenants.
Good rebranding needs to occur from the inside out. Clear attention to detail and deep knowledge of what your brand stands for can guide you to make aesthetic changes and improvements throughout your complex.
Wayfinding is a key part of environmental graphic design – or the whole-body approach to incorporating signage into branding. It’s the idea that there is no stone left unturned in the branding process, from the signs leading to the bathroom to the exit ramp out of a parking garage. Environmental graphic design (EGD) can immediately immerse customers into your brand and turn a brief shopping trip into a full experience.
Wayfinding plays a significant role in the customer experience. The signage installed can impact whether or not customers return. Here are seven ways wayfinding enhances the customer experience.
It’s not uncommon to ignore different wayfinding elements until you need them. If you have even been lost on a college campus or couldn’t find a section in a stadium, then you experienced poor wayfinding. As a business owner, your main goal is to guide customers around your location without creating confusing or frustrating experiences. This is often easier said than done.
Learn how you can use wayfinding to differentiate your business – whether you are helping your brand stand out or bringing in customers with a positive navigational experience.
Whether you are opening a new business or rebranding your current one, signage needs to be one of the top considerations in your planning process. Your signage not only tells people about your brand, from your product offerings to the locations of various departments, but also can increase the value leading to greater profits. Without clear interior signage, you can potentially lose customers because of poor experiences.
We have two locations in Florida featuring more than 50,000 square feet of our product offerings. In Tampa and Orlando, we provide a glimpse into the endless possibilities in the sign world. We have created a whole new concept in signage, one that incorporates high-tech design and top-of-the-line construction.
Additional sales offices in Jacksonville, FL, and Fort Lauderdale, FL.
12801 Commodity Place
Tampa , FL 33626
Toll Free: 800-804-4809
285 National Place
Longwood, FL 32750
Toll Free: 800-804-4809