Environmental branding (commonly known as EGD) communicates the story of an environment to customers. It alerts customers to the quality of your services and the values of your employees. Use a children’s hospital as an example. For kids, visiting the doctor can be scary. However, environmental branding incorporates bright colors, clear signs, and engaging graphics to let kids know they are in a safe place.
Environmental graphic design proves that signage is more than just a directional arrow in the parking garage or a welcome to customers who are visiting your place of business. EGD encompasses everything about your company, employees, and values. Here are five ways to incorporate EGD into your signage.
The best hospital wayfinding can guide patients to exactly where they need to go, but some people still prefer to ask for directions. It’s not uncommon for visitors to a facility to immediately seek out an employee for help. Unfortunately, these conversations can bog down staff members (like doctors and nurses) who need to meet with patients. To solve this problem, provide clear signage to help visitors find your help desk or reception area where they can meet with someone who is hired to guide visitors.
The average patient encounters several sensory experiences when they visit a hospital or medical facility. They hear beeping machines, smell sanitizer, and look around to find the right department for their treatment. These experiences can quickly overwhelm patients and their families – especially when they visit major hospitals. The right hospital signage and wayfinding can make the medical experience less stressful, resulting in happier patients. If you are looking to improve patient experience, here are five wayfinding design principles in healthcare to embrace.
Creating effective hospital wayfinding isn’t easy; however, we have the experience that allows us to do it well. Here are five common problems that hospitals face and how to solve them using creative and modern wayfinding and signage solutions.
First, there was nature. Reading water, a crescent moon, tree growth patterns, and bird migrations, constellations that point to the North Star. Then, there was signage. ‘You are here.’ ‘Go this way to get to your destination.’ ‘This is the name of this business and these are the goods and services they provide.’ Next, digital signage. Interactive kiosks. Mobile accessibility. Real-time updates and customization. Time-sensitive emergency messaging. So, that’s it, right? From natural to analog to digital, the evolution of signage and wayfinding is now complete, right? Well, not quite so fast.
Hospitals often have complex functions and departments and as such, their navigation feels like a disconnected maze, challenging employees, patients, and visitors alike.
And with many hospitals and healthcare facilities expanding and reorganizing due to mergers, integrations, construction, and strategy changes, navigation proves even more challenging for patients – and even employees – finding their way down new corridors, multiple levels, hallways, elevators, and hundreds of rooms.
Hospitals and other healthcare facilities face incredibly unique challenges – and opportunities – when it comes to signage. One of the most difficult challenges of healthcare wayfinding design is imagining how new visitors to a health care facility will respond and interpret your signage.
And in healthcare environments, signage is particularly critical due to the nature of the population: Patients who are ill or injured, under stress, and generally unfamiliar with hospitals or clinics are at a disadvantage when trying to find their way, as are the visitors who come to see them.
A sign is the most distinct way to advertise a business. Although, the effectiveness of a sign depends on its overall attractiveness, readability, and visibility.
With today’s competitive marketplace, retailer and brand marketers need a signage solution that enables them to deliver real-time content driven by time, location, demographics, and promotions.
Digital signage is a functional alternative to traditional, stationary signage as it allows you to deliver real-time messaging to your target audience. Its capabilities,
when entirely and properly applied, serve as an excellent outlet for information.
Here are some benefits of digital signage solutions for the healthcare industry.
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