Creating effective hospital wayfinding isn’t easy; however, we have the experience that allows us to do it well. Here are five common problems that hospitals face and how to solve them using creative and modern wayfinding and signage solutions.
First, there was nature. Reading water, a crescent moon, tree growth patterns, and bird migrations, constellations that point to the North Star. Then, there was signage. ‘You are here.’ ‘Go this way to get to your destination.’ ‘This is the name of this business and these are the goods and services they provide.’ Next, digital signage. Interactive kiosks. Mobile accessibility. Real-time updates and customization. Time-sensitive emergency messaging. So, that’s it, right? From natural to analog to digital, the evolution of signage and wayfinding is now complete, right? Well, not quite so fast.
Hospitals often have complex functions and departments and as such, their navigation feels like a disconnected maze, challenging employees, patients, and visitors alike.
And with many hospitals and healthcare facilities expanding and reorganizing due to mergers, integrations, construction, and strategy changes, navigation proves even more challenging for patients – and even employees – finding their way down new corridors, multiple levels, hallways, elevators, and hundreds of rooms.
Hospitals and other healthcare facilities face incredibly unique challenges – and opportunities – when it comes to signage. One of the most difficult challenges of healthcare wayfinding design is imagining how new visitors to a health care facility will respond and interpret your signage.
And in healthcare environments, signage is particularly critical due to the nature of the population: Patients who are ill or injured, under stress, and generally unfamiliar with hospitals or clinics are at a disadvantage when trying to find their way, as are the visitors who come to see them.
A sign is the most distinct way to advertise a business. Although, the effectiveness of a sign depends on its overall attractiveness, readability, and visibility.
With today’s competitive marketplace, retailer and brand marketers need a signage solution that enables them to deliver real-time content driven by time, location, demographics, and promotions.
Digital signage is a functional alternative to traditional, stationary signage as it allows you to deliver real-time messaging to your target audience. Its capabilities,
when entirely and properly applied, serve as an excellent outlet for information.
Here are some benefits of digital signage solutions for the healthcare industry.
We have two locations in Florida featuring more than 50,000 square feet of our product offerings. In Tampa and Orlando, we provide a glimpse into the endless possibilities in the sign world. We have created a whole new concept in signage, one that incorporates high-tech design and top-of-the-line construction.
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Fax: 813-818-7200
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