Why Choose Creative?
Managing the implementation of a brand over small and large entities requires an in-depth understanding of various factors. We are extremely skilled at understanding and managing site requirements & conditions, city or municipal desires and mandates, fabrication limitations, and client expectations. Our professional experience is steeped in a streamlined delivery model that reduces time and energy to onboard a fabricator to execute, removes doubt that the design created will not meet expectations, and creates increased speed to respond to our client’s demands. With CSD performing our design | build process, there is a seamless transition from the academic design process to the performance of fabrication and installation. Fewer steps, fewer partners, and less ambiguity leads to better pricing, higher quality, and exceptional results.
Who We Work With
Our expertise and delivery model help us serve a variety of partners in a variety of applications.
Our partners include, but are not limited to:
- General Contractors
- Architects
- Environmental Graphic Firms
- Branding Firms
- Commercial Developers
In complex environments, people need direction, information, need inspiration, or should be made to feel more confident in their surroundings. Such environments include:
- Healthcare
- Schools & Campuses
- Mixed Use Properties
- Multi-Family Residential Properties
- Hotels and Convention Centers
- Airports & Port of Entries
- Multi-Modal transportation facilities
- Corporate Campuses
- Big Box Commercial spaces
- Municipal & Public Spaces
- Retail Centers
- Entertainment Venues
- Theme Parks
View our portfolio of completed projects.
Our Expertise
Beyond fabrication and installation, below are some of the key areas of expertise, deliverables, and considerations we most often work with clients and partners on to provide the best results!
Brand Development
Brand development is the process of defining who you are, who your audience is, and how you are important, different. We take the time to learn about your brand, we seek to understand your marketing objectives and formulate a brand image that makes an impact on your current competitive landscape. Through careful consideration and partnership with you, we manifest a visual expression of your brand’s personality that leaves a particularly lasting impression that elevates your brand equity.
The following are scopes of work we perform to arrive at a solid foundation of understanding:
- Brand image & logo design alignment
- Naming and tagline conventions
- Brand strategy & positioning
- Brand persona discovery
- Strategic planning
Analysis & Master Plans
There are many deliverable reports and studies that we can perform to aid organizations to define future plans that are actionable and effective solutions. We develop these solutions in the form of anything from a simple survey to a fully developed master plan. The following are a more comprehensive list of professional deliverables available to you:
- Site & Messaging Audits
- Signage Masterplans
- Logos and Icon Design
- Brand Graphic Standards
- Exterior & Interior Signage Design
- Experience Design & Curation
- Traffic & Lighting Studies
- Tenant Graphic Standards & Criteria
- Interpretive Program Development
- Wayfinding Analysis
- Recognition System Design
Wayfinding & Environmental Graphic Design
Creating a wayfinding system, a themed environment, or comprehensive branded experience is not the same level of complexity as designing a menu or an annual report. Design considerations include far more than the norm in graphic design practice. Environmental Graphic Design requires specific attention to sightlines, traffic patterns, human behavior, usability issues, accessibility, landscape considerations, engineering, manufacturing, materials, and even weather.
Our Environmental Graphic Design Studio has the following abilities to leverage your brand and space to another level of importance, impact, and emotion:
- Themed Environments
- Experience Design
- Strategic Curation of Spaces
- Public Art Creation
- Interpretive Graphic Development
- Infographics
