7 Ways to Enhance Customer Experience With Wayfinding

Creative Sign Designs

Wayfinding is a key part of environmental graphic design – or the whole-body approach to incorporating signage into branding. It’s the idea that there is no stone left unturned in the branding process, from the signs leading to the bathroom to the exit ramp out of a parking garage. Environmental graphic design (EGD) can immediately immerse customers into your brand and turn a brief shopping trip into a full experience.

Wayfinding plays a significant role in the customer experience. The signage installed can impact whether or not customers return. Here are seven ways wayfinding enhances the customer experience.

How to Use Wayfinding to Differentiate Your Business

Creative Sign Designs

It’s not uncommon to ignore different wayfinding elements until you need them. If you have even been lost on a college campus or couldn’t find a section in a stadium, then you experienced poor wayfinding. As a business owner, your main goal is to guide customers around your location without creating confusing or frustrating experiences. This is often easier said than done.

Learn how you can use wayfinding to differentiate your business – whether you are helping your brand stand out or bringing in customers with a positive navigational experience.

7 Considerations for Large-Scale Interior Signage & Wayfinding

Creative Sign Designs

Whether you are opening a new business or rebranding your current one, signage needs to be one of the top considerations in your planning process. Your signage not only tells people about your brand, from your product offerings to the locations of various departments, but also can increase the value leading to greater profits. Without clear interior signage, you can potentially lose customers because of poor experiences.

Mixed-Use & Multifamily Wayfinding and Signage Trends

Creative Sign Designs

Today’s apartment complexes, condo associations, and other multifamily or mixed-use campuses don’t just sell homes and units – they sell lifestyles. From the initial monument signage at the main entrance to the landscaping and wayfinding throughout, you tell potential residents and guests what it’s like to live there. You can paint a picture of luxury, community, or peace.

The Top 5 Wayfinding Design Principles in Healthcare

Creative Sign Designs

The average patient encounters several sensory experiences when they visit a hospital or medical facility. They hear beeping machines, smell sanitizer, and look around to find the right department for their treatment. These experiences can quickly overwhelm patients and their families – especially when they visit major hospitals. The right hospital signage and wayfinding can make the medical experience less stressful, resulting in happier patients. If you are looking to improve patient experience, here are five wayfinding design principles in healthcare to embrace.

The 2021 Signage Trend to Look Out For: Faux Finishes

Creative Sign Designs

The key to great signage is to stay above current trends. No one wants to visit a business with dated signage that looks like it hasn’t been updated for decades. At Creative Sign Designs, we are constantly on the lookout for new signage trends related to design, lighting, style, and technology. One signage trend we’ve identified that is on the rise is the use of faux finishes as a design element. A faux finish can offer your brand more flexibility in your design options, especially if you have a limited budget or building code restrictions in your area. This is an opportunity for you to elevate your signage in ways that might not have been possible before. 

The Property Manager’s Guide to ADA Signs

Creative Sign Designs

As a property manager, you want everyone who visits your property to feel comfortable, safe, and welcome. One way you can provide that inclusive feeling is by using ADA signs. You have the power to make your business more accessible. Along with adding ramps and wheelchair-accessible spaces, you can also update your signage to make it easier for hearing and vision impaired visitors to navigate your campus. Here are seven ways you can use ADA signage to make your property easier for everyone to navigate.

How to Use Retail Signage to Make Your Location Stand Out

Creative Sign Designs

When it comes to brick-and-mortar businesses, your exterior retail signage plays a major role in your marketing. A clear sign can communicate your brand, offerings, and value proposition. On the other hand, if your sign is hidden or confusing, customers might walk or drive by without noticing you. And, if your signage is not well kept or lacks proper lighting, they might avoid your business altogether.

commercial signs

The 3 Biggest Commercial Signage Mistakes

Creative Sign Designs

Commercial signage is a sort of science. If you follow best practices, the designs and materials you choose can attract customers and reinforce your brand. On the other hand, if you use the wrong techniques, your signage can be ineffective or unnoteworthy. Commercial signage mistakes can prevent you from getting the most out of your signage.

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We have two locations in Florida featuring more than 50,000 square feet of our product offerings. In Tampa and Orlando, we provide a glimpse into the endless possibilities in the sign world. We have created a whole new concept in signage, one that incorporates high-tech design and top-of-the-line construction.



12801 Commodity Place
Tampa , FL 33626
Toll Free: 800-804-4809
Fax: 813-818-7200


285 National Place
Unit 127
Longwood, FL 32750
Toll Free: 800-804-4809
Fax: 813-818-7200


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