How to Tell Your Brand Story with Signage
What information does your signage convey? At first, this seems like an easy question. It shares your brand name and potentially highlights what you sell. However, your signage does so much more than that. It gives customers an idea of what your brand stands for and who you are trying to attract. Your signage provides context clues for what kind of experience your customers can expect. When you think of the big picture implications of your signage, you can start to realize how important it is to invest in good design.
It’s possible to tell your brand story through even the most basic signage additions to your business. You can convey authenticity and stand out with a unique identity. You can be memorable. Here’s how to tell your story with brand signage.