When creating and executing a regional or nationwide business signage and branding campaign, it’s imperative that design, sign specs, and colors are consistent with what a client expects and every customer recognizes.
Still, signage is arguably one of the most overlooked marketing tools available today. Why? Because often, companies buy inexpensive digital signage expecting technology to be rendered obsolete every few years. Others take a one-sign-fits-all approach, prioritizing implementation over strategy.